Last week, the Niue Chamber of Commerce partnered with Pacific Trade Invest (PTI) Australia, the region’s lead trade and investment promotion agency to deliver a tailored masterclass to Niue business owners looking to optimise their social media marketing.
The training delivered a masterclass on social media marketing to participants from the tourism sector, accommodation, marine tour operators, retail, and also public servants.
The media statement from PTI Australia said this training is part of their E-commerce connector series on Social media masterclass focused on how Facebook and Instagram can drive sales.
Jeremy Grennell, PTI Australia’s General Manager of Export said the ongoing impact of COVID-19 highlighted the importance of e-commerce and digital connection, an aspect of trade that’s only set to grow.
To enable business in Niue to strengthen their digital presence PTI Australia partnered with the Niue Chamber of Commerce to deliver a Social Media Masterclass that showed participants the absolute fundamentals of setting up social media accounts, and then how to use content marketing and advertising to grow and drive sales. Niue is rich in creative thinking and both strong business and brand production, so we were really excited to deliver this particular masterclass.
Catherine Etuata Papani, Acting Business Development Manager of Niue Chamber of Commerce said that the Niue Chamber of Commerce was happy to have been able to partner with PTI Australia to provide this opportunity to local businesses and noted those present (participants) came away excited to rejuvenate their business social media marketing.
Closed international borders are having a significant impact on business in Niue and the Pacific. These findings were reported in the PTI Pacific Business Monitor Survey Report with 92% of businesses in Niue reporting COVID-19 has had a negative impact on their business and 93% reporting a decline in revenue.
According to PTI Australia, these results highlight the importance of having a strong digital presence.
One of the participants, Victoria Kalauni, co-owner of Hio Cafe said the masterclass introduced a whole new suite of useful Facebook features that she can use to grow her business. “Just to participate in something like this is huge. I have been very casual in the way I use Facebook and did not realise the many features that Facebook has to advertise our business. It’s just opened the whole scope up to more than just my posts.”
The workshop also included participants from Australia and New Zealand via zoom.