Government announces its new communications strategy

The government announced yesterday February 15th that it has approved a 2021 Communications Plan to provide a strategic framework for improved coordination of all official communications to external and internal audiences.

The 2021 Communications Plan was formally approved by Cabinet at a meeting on 28 January 2021 and is being implemented across all Government departments in Niue.

The Plan will be managed through the Office of the Secretary of Government with close coordination with the Office of the Premier, the Niue Public Service Commission, as well as other government departments.

According to the media release, the government’s Communications Plan aims to increase the level of awareness about the work of the government and Niue’s activities and national development plans especially with key audiences and stakeholders.

Ida Talagi-Hekesi, Chairperson of the Niue Public Service Commission says it is important to communicate Government of Niue (GoN) news regularly and consistently, especially major announcements affecting its  people and partners around the Pacific region.

Premier Dalton Tagelagi says that he is pleased for the government to have a strategic communications framework underway for 2021.

“In these challenging and uncertain times of COVID, there is even more important for factual, accurate communications about what the Government and Niue are doing and why.”

“Effective communications will also allow Niue to tell and proudly manage its own story – in effect have more control over our Niue narrative that truly reflects our role in the Pacific and who we are as an island nation,” says Premier Tagelagi.

Rhonda Tiakia is the new Communications officer and she is based with the Office of the Secretary to Government.

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